Visual Communication – Definition, Examples and Importance

Published by: Hitesh Bhasin

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Visual communication is the use of visual elements like maps, graphs, slides, photos, videos, etc to express information or ideas. Animated GIFs, pictures, movies, pie charts, infographics, and slide deck presentations are examples of visual communication.

With just words, getting your idea through in an effective manner might be tricky in some cases. In such situations, visual, graphic, or art elements can help you share your message or idea without any misunderstandings. The practice of using visual elements makes all forms of marketing, advertising, and business communications more appealing, engaging, and conversion-driven.

What is Visual Communication?

Definition: Visual communication is defined as the use of symbols and visuals to convey information, messages, and ideas to the target audiences. Along with verbal communication (speaking) and nonverbal communication (body language, tone, expression, etc), visual communication is one of the three primary methods of effective business communication.

All in all, it is the process of graphically displaying information to quickly and effectively establish meaning. There are many different forms of material, such as infographics, graphic design content, motion graphics, and more are incorporated in visual communication. The options are limitless.

From students and professionals to managers and leaders to the common public and government, visual communication is incredibly important for all in sharing messages in the most effective and understandable manner.

Understanding Visual Communication

Let us understand this with an example of a situation when you are vacationing in a foreign country, and you become disoriented while driving. You could ask someone for directions if you were in your country but because you don’t speak the language fluently, it won’t help you much there.

In such situations, a map can work as a good visual communication that can successfully guide you back to your accommodation utilizing landmarks, roads, and familiar signs. In this case, you’ve almost entirely relied on visual communication to get back home.

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The visual communication medium best for your firm or campaign is determined by the objectives you want to achieve. It also depends on who you’re trying to reach. You can request suggestions from your creative content partner about the right visual elements for your brand.

Visual communication may be utilized in various settings, including conferences and trade exhibits, websites, social media posts, workplace presentations, meetings, and more. As a result, visual communication is now included in the definition of content marketing success. Make sure your business isn’t left behind while adjusting its content strategy.

Visual Communication Design Strategies

Visual Communication Design Strategies

When you think about visual communication, your mind might first go to design-heavy content like social media graphics or infographics. While visual communication plays a part in certain situations, visual communication encompasses a wide range of other sorts of content as well.

You can use data visualization to demonstrate the impact of your work, plus outlining links, processes, and flows with shapes and lines can also help you in optimizing visual communication strategy for your organization.

Making information more remembered by using symbols and icons, using data and images to tell stories, or utilizing colors to emphasize and draw attention to important information are some of the effective strategies of visual communication.

Visual Communication Examples

The following are some examples of visual communication in the workplace:

1. Infographics

Graphics are used for sharing information in an interesting, engaging, and informative manner. You need to collect data as per your goal outline to make your infographic.

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2. Process Diagrams

Such diagrams refer to the exercise of analyzing and documenting a process that is supposed to be done within an organization.

3. Flow Charts

It is a diagram that is used for visualizing a process or workflow. It can easily demystify a process, simplify decision-making and guide people on the right track.

4. Roadmaps

Product roadmaps are useful in taking a product from the planning stages to its successful launch.

5. Graphs and charts

Charts and graphs are useful in enhancing comprehension of complex concepts, strengthening the persuasiveness of claims, and making key insights more memorable.

6. Visual Reports

By using visual communication, you can convert your text-heavy reports into accessible and engaging documents that will also be a joy to read.

7. Presentations

As one of the most popular forms of visual communications, presentations are preferably used in Webinars, Class presentations, Pitches, Meetings, and Online courses.

8. Mind Maps

These are used for connecting ideas, showing relationships between parts, and expanding on concepts.

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How to Use good Visual Communication?

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No matter where you work, being able to communicate your message is critical. Including images in emails or presentations might also transform how your company interacts.

We’re all aware that the endless streams of emails, meetings, phone calls, and instant messages we receive aren’t as efficient as they could be

 1. New employee onboarding

Scheduling face-to-face training sessions every time a new employee joins your company might be time demanding. Being a new employee with so much to learn right away might be intimidating as well.

This process can be alleviated via visual communication, as you can use narrated screencasts to guide employees about the right ways of using standard programs of your company.

2. Take notes on ideas

You should take a screenshot of a good idea, concept, graphic design, etc in a way of capturing inspiration.

Taking screenshots of good ideas allows you to build up a library of inspiration when you’re stuck for ideas again. You’ll have photographs of instances or concepts you liked or didn’t like, similar to mood boards or swipe files.

3. Do not scribble pages of notes instead record the session

You must have faced situations when you tried to scribble down pages of notes only to discover that you missed some of what was said.

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That is why recording the talk is one technique to solve this difficulty, however, you need to take permission for this.

4. Give visual feedback

It might not be easy to give and receive feedback on material or initiatives. You frequently have to wait (or chase) stakeholders for project input. And sometimes, when they provide advice, it’s just paragraphs of text that you have to decipher for yourself.

Instead, if you use visuals for sharing feedback, it can alleviate the whole process quite effectively.

5. Progress reports

You can use line graphs or pie charts in your reports for making them visually effective.

In addition, you can also record and narrate your charts or presentations to let your audiences better understand the whole concept.

6. Improved email messages

An email is an essential tool for communication and a fundamental element of professional and business communication strategies. But if you could reduce the amount of text you use while, and conveying the same message via visual communication, it will let your audiences pay more attention to your mails.

You might Include screenshots in your emails that can help you communicate more visually. The use of visuals is more interesting to look at than blocks of text, and you may use them to bring your reader’s attention to your crucial argument.

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Rather than communicating using visuals, one of the most effective visual communication tactics is to make a video. It’s a simple way to improve the way you communicate with your team.

Importance of Visual Communication

The primary reason behind the booming prevalence of visual communication is the fact that the majority of us realize that the use of visual communication material is a lot more effective way to convey information.

Here are four key reasons why visual communication is essential for effectively communicating a meaningful message.

1. Information is best retained when it is communicated visually

Using relevant images has been proved to assist the audience in recalling the content more successfully from a scientific standpoint.

Visual information accounts for 90% of the information sent to the brain. Regardless of whether your communication is internal or external, retention should always be a goal regardless of the topic or technique.

2. Saves time by allowing messages to be relayed more quickly

Visuals are processed 60,000 times faster in the brain than text, according to statistics. It’s a terrific method to save time and money if you can get your idea over quickly. Images and video provide a more immersive experience than just text-heavy material.

Readers’ attention is difficult to gain and even more challenging to keep amid a cluttered media world. Keeping your materials visually rich is a reliable technique to get your point through in less time.

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3. Ensures the delivery of a uniform, unambiguous message

When there’s a lot of text in an email, it’s easy for it to be lost. The recipient of your note may struggle to understand your point, resulting in lost time. Instead, employ visual aids!

4. Aids in the creation of a unified, shared experience

Branding is a crucial aspect of offering a consistent visual experience. Many firms have set brand colors that should be utilized in all marketing activities and a logo.

Tips for Professional Visual Communication

If you’re not a full-time designer, one of your key worries may be how professional your visual messages appear. You want to make sure your material promotes your brand and encourages your coworkers, donors, and stakeholders.

You should create a consistent visual identity for all external communications. Any developing company needs to have a consistent visual identity.

The quality of your visual identity, especially for consumer-facing communications like your blog or social media, sends a message to your customers about the quality of your company. Fortunately, maintaining consistency in your branding is rather simple. Here’s how to do it:

  1. Include your logo in the top and footer of all infographics, one-pagers, reports, and flyers.
  2. Consistently use your brand’s typefaces and colors throughout all of your collateral
  3. Symbols and icons should be the same throughout all documents
  4. To keep your messages consistent, repurpose and reuse designs
  5. Existing designs may be reused and repurposed, which can be a game-changer

It will speed up your workflow, plus it will ensure that your visual brand messages are consistent and well-coordinated. To get a lot of mileage out of a modest amount of visual communication effort, you may recycle papers you’ve developed for one client or project, add additional information, and adjust it a bit for a new client or a different target audience.


On the concluding note, it is clear that visual communication is critical to a strategic communication plan as a whole. Both the sender and the receiver gain from using photos and video in their messages.

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It will not only optimize your communication strategy but also enhance the effectiveness of your marketing, branding, and advertising campaigns.

How effective do you consider the use of visual communication for a brand or organization? Share your views with us in the comment section below.

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Article by:

Hitesh Bhasin

Hitesh Bhasin is the CEO of Digiaide and his vision is to make business knowledge accessible to everyone.