Top SAP Competitors in the World

Published by: Madhubala Minda

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This is a competitive analysis of SAP and we analyze the top SAP competitors. SAP SE was founded in the year 1972 and serves through headquarters base at Waldorf, Germany. It has spread its presence to one hundred and eighty countries and has an estimated four lakh, twenty-five thousand customers in its client list. In the fiscal year 2019, the company posted its revenues and net income at 27.553 billion Euros and 3.387 billion Euros respectively.

The European corporation is associated with the software industry and offers enterprise software for managing customer relations and business operations. SAP SE is most popular for its ERP software which has an exclusive customer base of an estimated one lakh seventy-two thousand businesses.

Applications include CRM, HCM, financial management, supply chain management and product life-cycle management. The company is also known for cloud-based technologies like artificial intelligence, IoT, machine learning, quantum computing and blockchain.

SAP SE has the distinction of being the third-largest in the world based on the software and programming industry. It can be deployed both cloud and on-premises and is suitable for every type of business enterprise. The company boasts of a mobile app for both iOS and Android systems. SAP SE faces stiff competition from several competitors.

Top SAP Competitors

1. NetSuite


NetSuite is an American origin company that was founded in the year 1998 and serves through headquarters base at Redwood Shores, California in the United States.  In November 2016, the company was acquired by Oracle Corporation for 9.3 billion dollars and the Oracle NetSuite is now managed as Oracle’s Cloud ERP for mid and small size organizations.

NetSuite is a business management platform associated with the cloud computing industry. It offers both services and software to manage customer relations, business finances as well as operations. The product and service portfolio includes ERP, NetSuite OneWorld, CRM, PSA, e-commerce, HCM and NetSuite Services.

NetSuite is considered one of the topmost SAP competitors in the industry as it helps in dealing with critical processes and drive innovation.  Important features include integrating data with visual analytics for generating business insights, minimize the cycle times, encourage business engagement, boost planning processes, streamline business processes, helps to free the resources and time for boosting growth and allows business organizations to customize functionality.

2. Salesforce

Salesforce, Inc is a public company of American origin that was founded in the year 1999 by its co-founders Frank Dominguez, Dave Moellenhoff, Parker Harris and Marc Benioff. It serves through headquarters base at San Francisco in the United States. The company has recently posted its revenues at 17.1 billion US Dollars.

The SAP competitor is associated with software and cloud computing industry and deals in products like community cloud, commerce cloud, marketing cloud, platform, service cloud and sales cloud. Salesforce is one of the biggest names in CRM software as it offers a complete suite of enterprise applications that focus on application development, analytics, marketing automation and customer service. The Sales Cloud, Service Cloud and Marketing Cloud compete with SAP CRM, SAP ERP, SAP SCM and SAP SRM.

The Financial Force is built on the Salesforce platform and competes with SAP as it is a cloud ERP tool.

Important features of the SAP competitor include achieving real-time access to the data and information that will generate business growth, assist in the effectual finance and accounting management, includes dashboard reporting that allows accessing dynamic data, resource utilization and metrics and offers applications in HRM, talent acquisition, workforce reporting, employee engagement and analytics.

3. Workday


Workday is a public company of American origin that was founded in the year 2005 by its co-founders Aneel Bhusri and Dave Duffield. The company serves a worldwide area with headquarters based at Pleasanton, California in the United States. The company posted its revenues at 2.14 billion US dollars in the fiscal year 2018.

Workday is cloud-based software associated with cloud computing, human capital management and financial management industry. The company generates revenues through the sale of subscriptions for its services and not by selling the software outright.

The SAP competitor has adopted AWS cloud as its testing platform to boost global expansion. The company has released thirty-two updates in all of its product line by the year 2019. It has entered the PaaS market and this move has helped in building custom applications and extensions.

4. Microsoft


Microsoft is a public company of American origin that was founded in the year 1975 by its founders Bill Gates and Paul Allen. It serves a worldwide area with headquarters base at Redmond, Washington in the United States. The company posted its revenues at 125.8 billion US dollars.

Microsoft is associated with several industries like computer hardware, software development, cloud computing, social networking service, consumer electronics, corporate venture capital, internet and video games.

Its product line includes Edge web browsers, Internet Explorer, Microsoft Office suite and Microsoft Windows line of operating systems. Its services include Office 365, MSDN, Yammer, LinkedIn, Bing, Azure, Xbox Game Pass, and Microsoft Store etc.

Microsoft CRM competes directly with SAP CRM, Microsoft Dynamics 365 with SAP S/4HANA and Microsoft Dynamics ERP, with occupancy of 27% share in the market with SAP ERP that occupies 33% market share.

5. Adobe


Adobe Inc is an American origin public company that was founded in the year 1982 by its founders Charles Geschke and John Warnock. It serves a worldwide area with headquarters based at San Jose, California in the United States. The company posted its revenues at 11.17 billion US dollars for the fiscal year 2019.

It is a computer software company that deals with creativity and multimedia software products. It has also ventured into digital marketing software and provides high-end programs for processing music, movies and graphics. Abode and SAP compete with each other in the CRM marketplace where Adobe CRM has to face C4HANA from SAP.

Adobe also competes with SAP in the cloud segment through Adobe Experience Cloud or AEC. It is a multilingual tool that was initially released in 2012 and finds support in the operating systems of OS X, Linux and Windows.

The software is meant for creative individuals and large companies and includes media optimization, advertising, social, analytics, content management products, web experience management and targeting.

6. IBM


IBM is a public company of American origin that was founded in the year 1911 and has spread its presence to one hundred and seventy-seven countries in the world. It has posted its revenues at 77.14 billion US dollars for the fiscal year 2019.

IBM is a technology and software company that offers products associated with hardware and software of computers, Artificial Intelligence, security, digital workplace, mobile, IT infrastructure, IoT, data and analytics, commerce and cloud computing.

IBM Cloud computing services offer IaaS, SaaS and PaaS and compete with SAP on several fronts like cloud-based services. IBM Rapid Move competes with SAP S/4HANA, IBM cloud with SAP cloud, SAP ecosystem with IBM ecosystem and IBM ERP with SAP ERP.

7. Oracle


Oracle Corporation is a public company of American origin that was founded in the year 1977 by its founders Ed Oates, Bob Miner and Larry Ellison.  It serves a worldwide market with headquarters base at Redwood City, California in the United States. The company posted its revenues at 39.50 billion US dollars at the end of the fiscal year 2019.

Oracle is associated with computer hardware, cloud computing and enterprise software. Its product portfolio includes Oracle Cloud, Oracle Database, Oracle Applications, servers, fusion middleware, enterprise manager, storage and workstations.

It is a strong SAP competitor and competes through its Oracle E-Business Suite or Oracle EBS. The integrated business application is used for automating ERP, CRM and supply chain management processes.

Important features include minimizing the cost of managing time, enforce organizational policies, assist in submitting, tracking and viewing of timecards, maintain central skills repository, analyse labour data and improve related decisions and minimizing over and understaffing scenarios.

8. VMware


VMware is a public company of American origin that was founded in the year 1998. The company serves a worldwide area with one hundred and twenty-five offices in the global arena and headquarters based at Palo Alto, California in the United States.

It acts as a subsidiary of its owner company Dell Technologies. The company posted its revenues of 8.97 billion US dollars in the fiscal year 2018.

VMware is associated with the computer software industry and develops and provides related services and software for virtualization and cloud computing. It offers services to leading organizations to achieve a successful digital business and improve customer experience through cloud networking, security and computing solutions.

VMware is SAP competitor through its products related to storage as well as cloud management software like VMware vRealize Suite, VMware Go, VMware Cloud Foundation and VMware vSAN.

9. ERPNext


ERPNext was initially released in the year 2008 and had a stable release in the year 2019. It was developed by Frappe Technologies Pvt Ltd and is written in JavaScript and Python.

ERPNext is a free and open-source that is integrated with ERP software and used by service companies, distributors and manufacturers. It includes modules like purchasing, CRM sales, accounting, point of sale, warehouse, manufacturing, inventory and project management. It is available in both SaaS and user hosting.

In ERP segment SAP faces stiff competition from ERPNext that helps in taking control of the small and medium-size business. Important features of the SAP competitor include multi-currency support, comprehensive user interface, inventory warehouse management, accounting with tax calculations, social network, messaging service, attendance management and an option for leave and design and creation of website.

10. AscentERP


ERPNext is a private company that was founded in the year 2006. It serves through headquarters base at Somerville, New Jersey in the United States. Some of its prominent customers are MERCK, GenerationTUX and Xtreme Lashes.

AscentERP is one of the best solutions in the market related to ERP. It is associated with several industries like sales automation, Enterprise Resource Planning or ERP and consulting.

The cloud-based SaaS software is a customer-driven product that can also track sources for raw materials. It is in sync with Web App only and is supported by English as its language. The SAP competitor is meant for agencies and SMEs.

AscentERP helps in improving the business efficiencies of distribution and manufacturing business owners. The SAP competitor is an extensible solution that is considered sustainable and flexible. Important features include assisting in increasing external and internal communication, cost tracking for machine and human resources, timely deliveries, business metrics, serial number tracking, applicant tracking, inventory control, purchase order, invoicing, BPM, BoM, BI, document management and KPI reporting,

Despite the popularity of SAP as a market leader, it is not for every type of business entity. The products and services of this company are costly and there is no point in opting for a full suite if the need is for particular software only.

It is important to keep a track of SAP competitors so that they can fulfil the specific needs of a business at reasonable rates.

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Madhubala Minda

Madhubala Minda is a content writer for Digiaide. She writes unique and research-driven content on various Brands, Competitors, Management topics and wellness. With years of content writing under her belt, Madhu Bala is one of the strengthening pillars of Digiaide content team.