In this article, we conduct a competitive analysis of Nike and analyze the top Nike Competitors.
The sportswear market in the year 2022 is expected to rise further as demand seems to be on the rise at a continuous pace. Similar is the case with sports shoes and sports equipment that is seeing growing demand. Companies are posting strong figures to show their hold over the customer base and sales figures. The traditional companies are doing much better as they have already created a distinct brand name for themselves. One such name that needs no introduction is Nike, the frontrunner in sportswear and sports footwear segment.
Nike, Inc is an American origin public company that was founded in the year 1964 by its founders Phil Knight and Bill Bowerman. It serves a worldwide area with headquarters based at Beaverton, Oregon in the United States. The brand has nearly five hundred and twenty-three factories in forty-one countries and operates via an estimated eleven hundred outlets as well as an online presence.
This multibillion-dollar corporation is associated with apparel, sports equipment and accessories industry and deals in marketing, manufacturing, development, sales and designing of services, accessories, equipment, apparel and footwear. Several high-profile professional athletes are attached to this brand, for instance, Kobe Bryant, Kevin Durant, Maria Sharapova, Roger Federer, Tiger Woods, Michael Jordan and Rafael Nadal etc. The reason for its high success is a diversified product line and several acquisitions among which the one it still retains are Jordan, Hurley, Converse and Nike.
The competition is no doubt very strong amongst the brands that are competing for a good chunk of market share in the world. There are several players in the field and let us take a close look at them to know why they are known as Nike competitors.
Top 9 Nike Competitors
Adidas is an internationally renowned sports brand in the global arena and with whopping revenues of 21.815 Euros in the fiscal year 2018. It has conquered the sportswear industry through its brand Adidas and subsidiary brands TaylorMade, Runtastic and Reebok. The Nike competitor, Adidas is the largest manufacturer of sportswear in Europe and second-largest in the world.
Adidas is a German origin company that was founded in the year 1924 by another name and in the year 1949 as Adidas by its founder Adolf Dassler. It serves a worldwide area with headquarters based at Herzogenaurach in Germany. This multinational corporation is associated with apparel, shoes and accessories industry and deals in their marketing, manufacturing, sales and designing.
The product portfolio of Adidas includes more than nine hundred units of which 50% are apparel and 45% sneakers and the rest equipment. Apparel for men and women includes leggings, pants, hoodies, jackets and t-shirts. The brand has been involved in football, basketball, baseball, tennis, cricket, golf and gymnastics and created sportswear and footwear for the athletes over the years. The brand manufacturers lifestyle and running shoes including the renowned spring blade trainers and energy boost. Several high-profile professional athletes have been attached to this brand, for instance, Andy Murray, Virat Kohli, Nick Young, K L Rahul and Dwayne Bravo etc.
In terms of footwear sales, ASICS occupies the third spot as the largest manufacturer. In the year 2019, the brand achieved total sales of an estimated 2.9 billion dollars and this remarkable feat makes it one of the strongest Nike competitors in the world.
ASICS is a Japanese origin company that was founded in the year 1949 by its founder Kihachiro Onitsuka. It serves a worldwide area with headquarters based at Kobe in Japan. The high-profile brand has spread its product presence to thirty-three countries with the help of fifty-four businesses and eight hundred and ninety-nine retail stores.
This multinational corporation is associated with apparel, athlete shoes and sports equipment industry and deals in marketing and designing aspects for a wide range of sports. The brand is highly popular because of its performance footwear. It has several big names attached with the brand, for instance, Indian actor Tiger Shroff has been roped in as its youth icon.
The brand Puma believes in constant innovation and this is why it has been one of the high-profile names in the sportswear industry. With revenues of 4.64 billion Euros in the year 2018 and thirteen thousand employees in the year 2019, it is one of the Nike competitors that has been able to hold its own and create distinct brand visibility.
Puma is a German origin public company that was founded in the year 1924 by another name and in the year 1948 as Puma by its founder Rudolf Dassler. It serves a worldwide area with headquarters based at Herzogenaurach in Germany. Its presence has spread to nearly one hundred and twenty countries in every part of the world.
This multinational corporation is associated with apparel, shoes, sports equipment, sportswear and accessories industry and deals in their marketing, manufacturing, sales and designing. The brand offers products for running, football, basketball, golf, training and fitness, sport style and motorsports. It has sponsored legendary athletes like Boris Becker, Diego Maradona, Martina Navratilova, Michael Schumacher and Tommie Smith. Several personalities wear Puma like David Silva, Sunil Chhetri and Jim Hines etc.
4. Under Armour
With 5.2 billion US dollars as revenues and fifteen thousand eight hundred employees in the year 2018 Under Armour, no doubt has gained entry in the list of worthy Nike competitors. The brand pays special attention to innovation and comfort and the key to its success has been lightweight fabrics and innovative designs. Clothing and footwear are two of its highly popular divisions representing 67% and 20% of total sales respectively.
Under Armour is an American origin public company that was founded in the year 1996 by its founder Kevin Plank. It serves a worldwide area with headquarters based at Baltimore, Maryland in the United States. The brand boasts of three hundred factories and forty-one offices in the world. Under Armour ranks at fourth position in footwear sales and fifth position as the most valuable sports brand.
This renowned company is associated with the apparel and accessories industry and deals in the manufacturing of sports equipment, footwear, sportswear and toiletries. The product portfolio of this popular brand includes shorts, leggings, pants, hoodies, jackets, t-shirts, athletic shoes, protective gear, caps, gloves, bags, along with uniforms for soccer, basketball and America football. Reputed names like Michael Phelps, Jamie Murray, Andy Murray and Maddie Peterson are associated with Under Armour.
Fila has the distinction of being the largest sportswear manufacturer of South Korea. With 1.2 billion US Dollars of revenues, it has been placed at fourth position in terms of sports brand by the global ranking. In China, it occupies the third position with revenues of 928 million dollars. In the footwear market, Fila occupies the seventh position in the world.
Fila is a South Korean public company that was founded in the year 1911 by its founders Giansevero and Ettore Fila Robattino. It serves with headquarters based at Seoul in South Korea and acts as a subsidiary of its parent company FILA KOREA LTD. With thirty-seven licenses to its name the brand Fila, is one of the strongest Nike competitors in the world. It has spread its presence to an estimated seventy countries in the whole wide world.
The brand is associated with sports goods and sportswear industry and deals in manufacturing and designing of apparel and footwear. In the footwear market, Fila targets the new generation that includes Gen Z and millennials who are looking for stylish and trendy luxury goods. The distinct product portfolio of the brand includes team uniforms, bags, swimming articles, footwear and sportswear.
Anta operates several brand names in different parts like Fila in Macao, Hong Kong and Mainland China, DESCENTE and SPRANDI stores in China as well as Kolon Sport in Macao, Hong Kong and China. Famous personalities that have been associated with this brand are Kevin Garnett, who was a forward in Minnesota Timberwolves and Klay Thompson, Golden State Warriors guard. It is also the sponsor of teams and players like Jacob Evans in basketball and Chinese national team in water polo, surfing and gymnastics.
Anta Sports Products Limited is popularly referred to as Anta and is a Chinese origin public company that was founded in the year 1994 by its founder Ding Shizhong. It serves a worldwide area with headquarters based at Jinjiang, Fujian in China. The company acts as a subsidiary of its parent company Anta International (BVI).
The brand is associated with sports equipment industry and deals in marketing, manufacturing, developing, sales and designing of sportswear, apparel, footwear and accessories under its brand name Anta. The brand offers products for running, football, basketball, golf, training and fitness, sport style and motorsports.
7. New Balance
New Balance is an American origin private company that was founded in the year 1906 by its founder William J Riley. It serves a worldwide area with headquarters based at Boston, Massachusetts in the United States. It deals in the consumer market with the help of its brand New Balance as well as subsidiaries Warrior Sports and PF Flyers and has spread its product presence to nearly one hundred and twenty countries.
This renowned company is associated with sportswear industry and deals in the manufacturing of sports footwear and sports apparel. The Nike competitor has the distinction of being one of the major manufacturers of sports apparel and footwear in the world. It has manufacturing plants in the United States as well as the United Kingdom, where it manufactures some highly acclaimed models, for instance, 990 models.
The products of New Balance brand are somewhat costly than other brands in the market still they have managed to create a sizable customer base because of superior technical features for instance heel counters, gel inserts and various size selection. Some reputed names that have been associated with the brand New Balance are Michael Butter, Emma Coburn, Matt Boner, Pat Cummins, Mark Woods, Jenny Simpson and Richard Douma.
By the end of the fiscal year 2019, the Nike competitor Skechers had posted its revenues at 5.22 billion US dollars and had nearly twelve thousand and six hundred employees. It is one of the fastest-growing companies in the world and delivered one hundred and seventy million pairs of footwear in the year 2018.
Skechers USA, Inc is an American origin public company that was founded in the year 1992 by its founder Robert Greenberg. It serves a worldwide area with headquarters based at Manhattan Beach, California in the United States. The brand has spread its presence to more than three thousand, five hundred and fifty locations in the world and has the distinction of being the third-largest brand in the world in terms of athletic footwear.
This renowned company is associated with lifestyle and performance footwear industry and deals in the manufacturing of apparel and footwear. Its product portfolio includes skate shoes and utility-style boots in the early years and later casual styles, performance shoes and athletic footwear for children, women and men. The product line also includes eyewear, watches ad branded bags. Celebrities associated with the brand are Camila Cabello, Demi Lovato, Tony Romo, Ringo Starr and Wesley Bryan.
Rothy’s is an American origin limited company that was founded in the year 1906 by its founder Stephen Hawthomthwaite and Roth Martin. It serves a worldwide area with headquarters based at San Francisco, California in the United States. It has spread its presence to only two locations in the United States and China.
This renowned company is associated with the retail industry and deals in the designing and manufacturing of footwear. It is a B2C company that believes in eco-friendly footwear. The shoes are manufactured from 100% recycled plastic water bottles and boast of seamless uppers. All the footwear of brand Rothy’s is machine washable.
The recent product portfolio of Rothy’s includes new products for kids like slip-on sneakers in March 2019 and loafer silhouette in 2018 in unisex and solid prints. In March 2020, the brand launched handbags in five styles that are made from recycled plastic and priced between 65 to 350 dollars.
By now you must have realized that numerous sports brands in the world occupy the same niche space as Nike. These have gained immense popularity and fame because of quality products hence if you are in the look-out for a specific product you have the option of choosing any one of these Nike competitors.
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