Top Google Competitors in the World

Published by: Madhubala Minda

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This is a competitive analysis of Google and analyzes all top Google Competitors. The word search is used in the same breath as Google as both have become synonyms of each other. Instead of telling people to “search it”, we can simply say “Google it”. Within a short period of its existence, the company has been able to create a dominant place for itself and currently is one of the most valuable corporations in the world.

Google started its journey as a search engine and now is a dominant player in several markets like hardware, software, cloud computing, biomedical science, artificial intelligence, search engine, and online advertising technologies. has the distinction of being the most visited site in the world and several of its services like Blogger and YouTube also figure in the list of topmost visited sites.

Google is an American origin company that was founded in the year 1998 by its founders Larry Page and Sergey Brin. It serves a worldwide area with headquarters based at Mountain View, California in the United States. The company acts as a subsidiary of its parent company Alphabet Inc.

The diversified product and service portfolio includes work and productivity-related services via Google Sheets, time management through Google calendar, cloud storage through Google Drive, note-taking through Google Keep, video sharing through YouTube and navigation through Google Maps.

Google has branched into several sectors and it faces stiff competition in every one of them. There is a long list of its direct and indirect competitors that keep the company on its toes. Some of the major Google competitors’ are mentioned below.

1. Facebook


Facebook is an American origin company that was launched in the year 2004 and is available in one hundred and forty languages in the world. It is a social networking and social media service with an active user base of 2.7 billion. As per Alexa rankings, the site ranks at 4th position.

Several features of both Facebook and Google’s YouTube are similar for instance adding posts, sharing videos, streaming services and of course stories. Facebook is considered one of the most powerful Google competitors as both are one of the Big-Four companies in the world and have quite an impact on each other’s product portfolio in video-sharing and advertisement sectors. Both the brands occupy a major portion of the digital advertising segment with Google’s share at 37.2% and Facebook’s at 22.1%.

The social media boost packages from Facebook compete with Google’s AdWords, One of the major differences between the two companies is that Google searchers have a particular intent whereas Facebook with help of paid-special is showing ads to users based on their interests.

Google has adopted a pull marketing strategy and its nemesis Facebook is about brand awareness. Both compete with each other in targeted ads and data monetization segment. Facebook Showcase is the new tool from Facebook to sell spots for Watch Video Service from Facebook.

2. Microsoft


Microsoft is a public company of American origin that was founded in the year 1975 by its founders Bill Gates and Paul Allen. It serves a worldwide area with headquarters base at Redmond, Washington in the United States. The Google competitor develops, licenses, manufactures, supports, and sells personal computers, consumer electronics, computer software, and related services and its product line includes Edge web browsers, Internet Explorer, Microsoft Office Suite, and Microsoft Windows line of operating systems.

With 125.8 billion US dollars in revenues in the year, 2019 Microsoft was able to reach the trillion-dollar market cap and became the third-largest valuable company in the world. It offers strong competition to Google in the cloud computing industry.

Microsoft Azure is a cloud service offering released in the year 2010 and used for testing, building, and managing services and applications through data-centers managed by Microsoft. It was able to hold on to 17% of the cloud market share in the last quarter of 2019.

Microsoft Azure has shown high levels of growth and its cloud service is focussed on enterprise users to make it a very popular name in the industry. Comparatively, Google Cloud Platform is an online-focused system that does not offer enterprise solutions instead puts its onus on expertise in data analytics, metrics, machine learning, and artificial intelligence.

In search engine space Google occupies a mammoth 92.6% share and dominates the field. It faces competition from Microsoft’s search provider Bing that occupies 2.34% of the worldwide market share. It includes search from every device- mobile, desktops, and PCs.

3. Apple


Apple Inc is a public company of American origin that was founded in the year 1976 and has spread its presence to more than five hundred locations with headquarters base at California in the United States. Apple is one of the strongest Google competitors in the world although Google is more of virtual based whereas Apple is known for its physical products.

Its market valuation in the world is at one trillion dollars and revenues at 260.174 billion US dollars at the end of the fiscal year 2019. The company has a limited but high-quality product line-up and is associated with several technological industries like computers, electronics, artificial intelligence, financial technology, etc and deals in marketing, design, and developing aspects of hardware, software, mobile devices, etc.

Apple offers stiff competition in the operating system segment to Google.  Its strategy is focused on mass penetration because Google Android has a stronghold over the world market with 84.7% share whereas Apple iOS occupies 11.7% of market share. The figures might not reflect the threat that Apple poses to Google but it is real as Apple is constantly evolving and offering technologically advanced products through its push towards innovation mantra.

Apple has support for ad blocking in iOS 9 and this feature improves the user experience to a great deal on mobile devices as it assists in blocking unnecessary content from loading. It blocks ads from Google’s DoubleClick Ad Exchange and DoubleClick for Publishers which is a direct impact on its revenues.

In the smartphone segment, Apple occupies 54.25% of market share in the United States compared to Google at 2.5% of the market. Android OS offers competition to Apple IOS in iPhones, iPad and iPods, Google Maps to Apple Maps, Google’s YouTube Music to Apple Music, Google Play Movies to Apple TV, Google Home to Apple Siri, Google Pay to Apple Pay and Google Pixel 2 to iPhone X.

4. Amazon


Amazon is an American Origin Company that was founded in the year 1994 by its founder Jeff Bezos. It has a diverse portfolio of grocery, digital distribution, artificial intelligence; cloud computing, brick, and mortar, and e-commerce. Its current valuation is estimated at trillion dollars. It is a fact that product searches in Amazon have increased 73% in the last year whereas Google is showing a flat line.

The list of Amazon products is huge and it has been acknowledged as a Google competitor in the cloud computing arena, where Amazon’s AWS offers stiff competition to Google Cloud Platform or GCP.  AWS or Amazon Web Services was launched in 2006 compared to GCP which was launched in 2008.

AWS offers two hundred and twelve services, APIs and cloud-computing platforms to governments, organizations, and individuals on a pay-as-you-go basis. It occupies 34% of the market share compared to Google which has managed to grasp 6% of the total market share.

In Artificial Intelligence domain Amazon’s virtual assistant Alexa has been competing with Google Assistant, who is the market leader with 36% of the market share. Alexa is capable of several services like setting alarms, voice interaction, streaming podcasts, weather reports, and offering real-time information. By January 2019 Amazon had sold one hundred million Alexa-enabled devices.

5. IBM


IBM is a public company of American origin that was founded in the year 1911 by its founders Thomas J Watson Sr and Charles Ranlett Flint. It serves via headquarters based at Armonk, New York in the United States.

The company has spread its presence to one hundred and seventy-seven countries in the world and has posted its revenues at 77.14 billion US dollars by the end of the fiscal year 2019.

IBM is associated with several industries like hardware and software of computers, Artificial Intelligence, and cloud computing. It produces and sells related products and provides consulting and hosting services in areas like nanotechnology and mainframe computers. IBM is a pioneer in computer technology and a major research organization.

It holds a record for the most number of US patents generated by a business and is credited with inventions like ATM, relational database, the magnetic stripe card, the hard disk drive, the floppy disk, DRAM, the UPC barcode and SQL programming language.

IBM is a global enterprise that works in a highly competitive environment. IBM Watson Analytics and IBM Cognos Analytics 11.1 compete with Google Cloud AI. Its rivalry is with Google in the cloud computing sector where IBM Cloud computing services give Google Cloud Platform stiff competition by offering IaaS, SaaS, and PaaS.

Both companies are competing in the quantum computing sector where Google has proclaimed that it can solve particular problems 100 million times faster. IBM, on the other hand, has announced its breakthroughs, for instance, the ability to detect errors and arrange qubits in a lattice, both are critical for the quantum computer.

6. TikTok

Tik Tok

TikTok is a Chinese origin company developed by its owner company ByteDance.This is a social networking and video-sharing service supported by operating systems of iOS and Android and available in seventy-five languages. TikTok has spread its presence to more than one hundred and fifty markets and by February 2019 hit one billion downloads in the global arena.

In the years 2018 and 2019, it became the most downloaded app of the App Store. The app is used to create short music and related lip-sync videos whose length is restricted from three to fifteen seconds as well as short looping videos of length three to sixty seconds.

Statistics have declared TikTok as the winner in its battle against Google in the video-sharing industry.  It has a huge user base of seven hundred million users with 41% in 16 – 24 age range. This is why it can garner more attention per user at 52 minutes a day. TikTok is any day better placed because of its camera tools like AR, 3D Mask, Face Filters, and Pride.

Healthy competition is a great motivator and this is what has happened with the tech giant. It faces competition from numerous players and this is why has been able to maintain excoriating standards. Its product and service portfolio boasts of some of the best in the business but every cloud has a silver lining.

There are other players in the market with superior offerings and it becomes imperative to check them before concluding the highly popular brand Google.

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Madhubala Minda

Madhubala Minda is a content writer for Digiaide. She writes unique and research-driven content on various Brands, Competitors, Management topics and wellness. With years of content writing under her belt, Madhu Bala is one of the strengthening pillars of Digiaide content team.