What is an Advertising Campaign? An advertising campaign is a set of messages sent out for advertising which share a theme and idea. These come … Read more
Written by: Runal Mehta
Published on:
DAGMAR is a marketing expression that stands for “Defining Advertising Goals for Measured Advertising Results”. DAGMAR is a tool used in marketing. It is used … Read more
Written by: Runal Mehta
Published on:
A branch of social science called Ethics is a subject that tries to answer what is correct and what is incorrect. Advertisers have to show … Read more
Written by: Runal Mehta
Published on:
What is Advertising Appeal? Advertising messages can be based on a variety of Advertising appeals. Advertising Appeals are divided into two parts. Informational /rational appeals … Read more
Written by: Runal Mehta
Published on:
Being unconventional and relevant is referred to as being creative. The ability to solve communication problems with the help of new, distinct and relevant ideas … Read more
Written by: Runal Mehta
Published on:
What is an Advertising Plan? In order to find the best options available for a company to attain its advertising objectives, different options need to … Read more
Written by: Runal Mehta
Published on:
Advertisements create an impact not based on what they say but more significantly on how they communicate. Creatively executing the ads can prove to be … Read more
Written by: Runal Mehta
Published on:
While developing an advertising program, marketing managers first need to recognize the target market and consumer motives. After that, they can make the five important … Read more
Written by: Runal Mehta
Published on:
What are Media Relations? Media Relations has to do with organizations working alongside media to keep people aware of its aims, practices, and policies in … Read more
Written by: Runal Mehta
Published on:
1. Sponsored Content There has been an increase in the number of adblockers. Due to this, sponsored content has become an increasingly famous form of … Read more
Written by: Runal Mehta
Published on:
What is Advertising Testing? The standards that determine the success of ad campaigns are always sought by advertising agencies. Comparing and analyzing the advertising campaign … Read more
Written by: Runal Mehta
Published on:
In this article, we look at 9 Elements of TV Commercials. Television commercials are compelling tools that can be used to persuade viewers into adopting … Read more
Written by: Runal Mehta
Published on:
What is Concept testing? Before introducing a product, companies study customer acceptance of the product. This is called concept testing. It is not the same … Read more
Written by: Runal Mehta
Published on:
The process of writing advertising promotional material is called Copywriting. The text that we see on billboards, advertisements, brochures, emails, catalogs, websites, etc. is the … Read more
Written by: Runal Mehta
Published on:
Methods of Preparing an Advertising Budget 1. Percentage of sales method The percentage of the advertising budget is dependant on the sales of the year. … Read more
Written by: Runal Mehta
Published on:
A comprehensive plan of expenditure for advertising actions is called the advertising budget. It establishes a threshold for advertising expenditures. It decides how the money … Read more
Written by: Runal Mehta
Published on:
Agency Compensation Methods 1. Fee Payment Method The agency compensation consists of the services fee-only, for providing the service. It is reasonable for both parties. … Read more
Written by: Runal Mehta
Published on:
Criteria for Selecting an Advertising Agency 1. Creativity One of the most important criteria in selecting an advertising agency is the comparable implementation of the … Read more
Written by: Runal Mehta
Published on:
What is meant by Evaluating Advertising Effectiveness? The administrative exercise of relating the results of advertising to the traditional standard of performance and objectives is … Read more
Written by: Runal Mehta
Published on:
What is Institutional Advertising? Institutional Advertising is any kind of advertising dealing with the promotions of business, institutional, organizational or related units. The main goal … Read more
Written by: Runal Mehta
Published on:
Subliminal Advertising Also known as a hidden message, subliminal messages are devised to pass below the standard perception levels. They’re perceptible to the deeper or … Read more
Written by: Runal Mehta
Published on:
Disruptive Advertising refers to an effective ad that is unexpected. It’s an ad that breaks past noise. Disruptive advertising is employed for one-time use. It … Read more
Written by: Runal Mehta
Published on:
The type of advertising employed to endorse banned products under the veil of another product is called surrogate advertising. It delivers a message which is … Read more
Written by: Runal Mehta
Published on:
What is Advocacy advertising? Advocacy advertising uses marketing to push a cause or message. It is a commercial or public communication that tries to affect … Read more
Written by: Runal Mehta
Published on:
Role of Different Elements of Advertisements 1. Logo Ownership, origin, or association is demonstrated by Logos. Logos can be anything. It could be the name … Read more
Written by: Runal Mehta
Published on:
The Role of Advertising in Low and High Involvement Products Low Involvement Product An item that is inexpensive and does not benefit a consumer’s status … Read more
Written by: Runal Mehta
Published on:
Role of Advertising in Brand Building Registering the central values of a brand into the target consumers’ heads is called brand building. The image of … Read more
Written by: Runal Mehta
Published on:
In this article, we discuss Role of Advertising in Product Life Cycle. Each stage of the product life cycle is discussed along with advertising strategies … Read more
Written by: Runal Mehta
Published on:
In this article, we discuss the Features of Advertising. Advertising is a means by which non-personal information about products (goods, services, or ideas) is communicated … Read more
Written by: Runal Mehta
Published on:
In this article, we look at the Active Participants in Advertising. The companies that are actively into advertising are called participants. The six functional participants … Read more
Written by: Runal Mehta
Published on:
Advertising is nothing but marketing communication that engages an openly sponsored, non-personal message to promote or sell a product, service or idea. Businesses that typically … Read more
Written by: Runal Mehta
Published on:
Classification of Advertising can be done in many ways, and a few of the ways are given in the article. 1. Based on Advertisers 1. … Read more
Written by: Runal Mehta
Published on:
This article discusses the different Functions of Advertising as well as the Objectives of Advertising. 1. Create Awareness of Products and Services This is especially … Read more
Written by: Runal Mehta
Published on:
An advertising agency is an advertisement service provider because it is specialized in ad planning, creation, management, and promotion. As a service provider, an advertising … Read more
Written by: Runal Mehta
Published on: