What is Customer loyalty? Customer loyalty is the probability that a customer returns. The more loyal a customer is, the less likely they are to … Read more
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What is Brand Advocacy? Brand advocacy is when customers promote the products, services, and brand to newer people and potential customers. A brand advocate introduces … Read more
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What is Customer Retention? Customer retention refers to the capacity of a business to hold onto its customers and deter them from choosing the competitors. … Read more
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What is Customer Lifetime Value (CLV) Customer lifetime value (CLV) is one of the most critical metrics for measuring the success of a customer experience … Read more
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What is Marketing? Marketing is how a service or a product is oriented towards a specific audience. Therefore, many things have to be considered when … Read more
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Definition: First mover advantage is the competitive advantage that a company or brand receives when it is the first company in the market to launch a … Read more
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What is Guerrilla Marketing? Guerrilla Marketing is an unconventional approach towards the marketing of products and services. The rationale behind guerrilla marketing is to use … Read more
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What is Marketing Myopia? Marketing myopia is when a company pays attention to only one attribute in a company and ignores all others, and takes … Read more
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Needs wants and demands are crucial concepts in marketing. All three terms have basic differences, though they might be confused for one another. Needs Needs … Read more
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Features of marketing include the activities that the marketing team does for the company, as well as the customers and society at large. Marketing activities … Read more
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