Competitive Strategies for Market Challenger

Marketing

Market Challenger Strategies

Market Challenger Strategies involve the Runner-up or trailing firms that maintain second, third, and lower ranks in the industry. For Example Adidas Burger King Pepsi … Read more

Channel Management Decisions

Marketing

Channel Management Decisions

All the companies should select, train, motivate and evaluate intermediaries for every channel after they have chosen a channel system. Over time they must modify … Read more

What is SERQUAL

Marketing

What is SERQUAL? Model Explained

What is SERQUAL? SERQUAL is the Determinants of Service Quality and it points to the different ways in which consumers judge the quality of service … Read more

Qualitative vs Quantitative Research

Marketing

Qualitative vs Quantitative Research

In Quantitative research, statistical methods analyze numerical data that are gathered to describe a situation in Quantitative research. Quantitative research includes the gathering and evaluation … Read more

Time to Market

Marketing

Time to Market

Definition of Time to Market Time to Market or TTM is the duration a new product takes between being devised and being available for purchase … Read more

Usability Testing

Marketing

Usability Testing

What is Usability Testing? Usability testing tries to find out how easily a product or a group of products can be used. It tries to … Read more

Service Marketing Mix

Marketing

7Ps of Marketing

7Ps of Marketing Introduction A service is an activity or benefit that is offered by one party to another. Services can also be defined as … Read more

Predatory Pricing

Marketing

Predatory Pricing

Definition of Predatory Pricing Predatory pricing is when a firm starts keeping the prices of a product very low to keep competition out or force … Read more

Gap Analysis

Marketing

Gap Analysis – Model and Types of Gaps

Introduction to Gap Analysis Service Quality involves comparisons of expectations with actual performance. As per Lewis and Booms “Service Quality is a measure of how … Read more

Switching Costs

Marketing

What are Switching Costs? Types and Examples

When customers change brands, products or suppliers, they suffer switching costs. In many cases, apart from monetary switching costs, time-based, psychological, and effort-based switching costs … Read more

Steps in Developing Effective Communication

Marketing

Communications Mix

Steps in Developing Effective Communications Identify target audience Determine objective Design communications Select channels Establish budget Decide communications mix Measure results Manage IMC Identify the … Read more

Communications Process

Marketing

Communications Process

Introduction of Communications Process Communication is basic to the survival and existence of humans. It is the same when it comes to an organization. Communication … Read more

New Marketing Realities

Marketing

New Marketing Realities

In this article, we discuss New Marketing Realities. Three Major Market Forces Technology Globalization Social Responsibility 1. Technology The speed and scale at which technological … Read more

Marketing Communication Mix Introduction

Marketing

Marketing Communication Mix

Marketing Communications are the ways by which companies try to familiarise, influence, and remind customers either directly or indirectly concerning the offerings they sell. Marketing … Read more